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ChatGPT 5 has been launched and Josh from Profound was quick off the mark  to help provide some more insights into how the search service works. After seeing Charlie share potential System Prompts  (I say “potential”, I’m still not convinced that we can get a super accurate level of information for this) for GPT5, I wanted to sit down and see what was going on in the Conversations event stream, is it any different from ChatGPT 4.1 and does this change anything for how we do o

Splitting SEO (Search Engine Optimisation) and what some are calling “GEO” (Generative Engine Optimisation) is, in most cases, a new...

Is "writing for AI" Just optimising content for chunking? One common recommendation I have started to see when preparing content for AI...

Much has been written about Google's new AI Mode - some of which is particularly awesome. But what it often isn't is super...

TL;DR LLMs.txt simplifies website content into a markdown file for easier AI crawling, bypassing technical issues like JavaScript...

It's surprisingly easy to set yourself up to fail at SEO, despite the best of intentions. Overselling expectations, undervaluing the...

Love them or loathe them, large language models (LLMs) like ChatGPT and Google Gemini have the potential to make fundamental changes to...

Most major LLMs (like ChatGPT, Gemini, Co-Pilot etc) can cite their sources when returning answers. This means links in outputs -...