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Thoughts, reflections, hints & tips.


What is the Percentage of Bot Traffic on the Web?
At the end of last year, I ran a poll that received nearly 100 responses about the percentage of bot traffic on the web. The Original...

Chris Green
Jan 2, 20254 min read


Building a Basic Custom CTR Curve
Click-through rate (CTR) from search results to your site is one of the most critical metrics for understanding your website's...

Chris Green
Dec 5, 20242 min read


Is SEO Really “Always Changing”?
In the world of digital marketing, the phrase “SEO is always changing” has become a familiar complaint or boast. It’s echoed in...

Chris Green
Nov 29, 20243 min read


Rethinking Client Happiness
Keeping tabs on client happiness should be at the heart of any agency’s operations. After all, a happy client is the foundation of a...

Chris Green
Nov 27, 20242 min read


Technically Wrong, But Worth Fixing?
When it comes to tech SEO, you may often find yourself with a list of detected issues and limited resources to address them all. A useful...

Chris Green
Nov 11, 20242 min read


How the Implementation Gap Hurts Your SEO Campaigns
Experts (SEOs or any other flavor) are great at identifying problems and highlighting what needs fixing. Recommendations are often...

Chris Green
Apr 3, 20244 min read


Professional Focus for SEO Skills
With the new year ahead of us, it is that time for reflection, introspection and looking to the future. Whether you are setting new...

Chris Green
Jan 1, 20224 min read


The Key Moment in a Site Migration Process we Almost-Always Miss
Migrations can be won and lost by when we (as the SEO) enter the process. Turns out that most SEOs aren't in the room when most important...

Chris Green
Apr 9, 20216 min read


How to Become a Senior Agency SEO
The SEO industry is a great place for sharing thoughts on how deliver better campaigns. We get less content around career development...

Chris Green
Feb 18, 20215 min read


Making the most of SISTRIX Lists for SEO campaigns
Today, I’m going to be talking about SISTRIX. I’m a certified trainer for their software and one of the cool things about the job,...

Chris Green
Jun 14, 20209 min read


Mozcation 2012 Entry Memories
Do you remember when Moz held their Mozcation competition? If so, that gives away how long you’ve been in this industry! 8 years ago...

Chris Green
May 3, 20202 min read


When SEO is like “Chocolate Flavoured” Coating
Have you ever eaten anything with chocolate flavoured coating? Hint, this is most likely something at the lower-end of the food/price...

Chris Green
Oct 12, 20133 min read


Can Rel=Publisher Help Me Rank For My Name in Google?
Newsflash, I have a fairly common name, yeah I know #FirstWorldProblems and all but please stick with me, I won’t cry on your or...

Chris Green
Dec 11, 20123 min read


Long Tail Keyword/ Blog Title Generator
Long Tail keyword makers and blog title generators aren’t exactly new, in fact you could almost say I’m a little late to the party here....

Chris Green
Jul 13, 20123 min read
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