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This guide is to help users make use of my Prophet Forecasting For SEO App built in python and hosted on Streamlit. Skip to forecasting...

TL;DR We need to use Google Trends data more as the rest of our click/attribution data will degrade because of AI search. Google Trends...

ChatGPT 5 has been launched and Josh from Profound was quick off the mark  to help provide some more insights into how the search service works. After seeing Charlie share potential System Prompts  (I say “potential”, I’m still not convinced that we can get a super accurate level of information for this) for GPT5, I wanted to sit down and see what was going on in the Conversations event stream, is it any different from ChatGPT 4.1 and does this change anything for how we do o

Content Substance and Rankings - TL;DR The data suggests that more than 50% of ranking results in the top 15 organic positions are...

Splitting SEO (Search Engine Optimisation) and what some are calling “GEO” (Generative Engine Optimisation) is, in most cases, a new...

In the Age of AI SEOs NEED to Get Closer to Key User Moments In an age of search which promises a greater degree of personalised results...

Is "writing for AI" Just optimising content for chunking? One common recommendation I have started to see when preparing content for AI...

Much has been written about Google's new AI Mode - some of which is particularly awesome. But what it often isn't is super...

This was a great question posed by Chris Lever  during our Tech SEO Panel at HiveMCR. If you missed the event, here’s a more detailed...

TL;DR LLMs.txt simplifies website content into a markdown file for easier AI crawling, bypassing technical issues like JavaScript...

It's surprisingly easy to set yourself up to fail at SEO, despite the best of intentions. Overselling expectations, undervaluing the...

Have you ever considered the possibility of Google completely blocking rank-tracking tools? It's not something many in the SEO world...

Understanding intent - what a user is trying to accomplish - is critical for SEO and digital marketing. However, identifying intent...

The Average Position metric in Google Search Console (GSC) is often misunderstood or misused. For many, it's seen as an indicator of SEO...

Embeddings have (rightly) dropped onto the radar of more SEOs—and that's broadly a good thing. However, beyond some of the more obvious...

At the end of last year, I ran a poll that received nearly 100 responses about the percentage of bot traffic on the web. The Original...

Click-through rate (CTR) from search results to your site is one of the most critical metrics for understanding your website's...

In the world of digital marketing, the phrase “SEO is always changing”  has become a familiar complaint or boast. It’s echoed in...

Keeping tabs on client happiness should be at the heart of any agency’s operations. After all, a happy client is the foundation of a...

When it comes to tech SEO, you may often find yourself with a list of detected issues and limited resources to address them all. A useful...